Creative Advertising Ideas, Techniques and Tools


AdCracker is a tool for people who create advertising ideas: creative directors, copywriters, art directors and designers. AdCracker also works for marketing managers students and educators, featuring:

1 – Expert ‘How To’ articles and worksheets, such as How To Write A Creative Brief, with sample creative briefs, resulting ads, and an instructional video.

2 – Interactive “concept triggers,” such as the Conceptor / IdeaMachine or 50+ Advertising Techniques and our annual selection of the world’s best advertising ideas.

3 – Hundreds of example ads and case studies, including the best performing brand and direct response campaigns expressed in TV, print, social and digital media. showcases a slice of the content from our Creative Director and Creative Manager products, both of which you can purchase > at the store.

AdCracker products are used in over 100 countries by thousands of creative professionals for advanced training and concept development. Click around to see why.

Popular Sections:

> Advertising Ideas – A contemporary collection of the world’s best advertising ideas, including hundreds of videos and examples of TV, print and digital media.

> Creative briefs – A complete set of creative briefs for every type of project, with samples, resulting ads, and video: Tips To Better Briefs.

> Advertising Techniques – A comprehensive collection of classic and contemporary advertising techniques, with hundreds of example ads.

Major chapters:

> AdTools – Here you’ll find a complete selection of essential strategic planning tools. All presented from the creative perspective.

> AdCreative – This is the heart of AdCracker featuring tips, interactive tools and techniques to help you create, present, and sell world-class advertising campaigns.

> AdEtc – A few things every creative creature should know. From winning new business to evaluating creative work. It’s all here.

ProSkills – A professional training workshop on multimedia CD.


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