data-driven integrated online marketing

Standard

IMI is a leading integrated online marketing agency based in San Diego, CA and one of the fastest growing private companies in the country.  We specialize in taking a scientific approach to marketing mix analysis for medium size and enterprise level companies.  Our clients go through an intense discovery process while we use historical data to design the ideal integrated marketing campaign.  We then use multi-attribution analytics to continually optimze the campaigns and make sound budgetary decisions that will produce the desired ROI.  Services included in our marketing campaigns include Analytics, Conversion Optimization, SEO, PPC, Display, Social Media, and Website Design and Development. At Internet Marketing Inc., we pride ourselves on approaching each client with complete transparency and handling every account with care. Client communication is at the core of our customer service model. We can manage every aspect of your interactive strategy or work directly with your existing teams to provide expert guidance and recommendations.

 

Internet Marketing Inc. provides data-driven integrated online marketing strategies designed to achieve a desired return on marketing investment. We are a business-minded agency that uses analytics and interactive marketing as a tool to increase revenue and profits. Our management team has decades of combined experience in online marketing as well as graduate level education and experience in business and finance. Using our proven scientific method, we develop a unique holistic approach for each campaign.

As a full service Internet marketing agency, we believe that the foundation of any great online marketing campaign starts with your website and landing pages. That is where conversions will happen and revenue will be generated. Our Website Design & Development team has the skill and creativity to take your vision and translate that into an amazing interactive experience. Our designers and usability experts use best practices for combining amazing designs with an effective user experience. Our web developers and SEO developers work together to create websites that have both aesthetic appeal and SEO friendly code structure. Our proprietary methods for SEO website development will ensure that you hit the ground running upon launch!

As a leading internet marketing agency, we believe that Seach Engine Optimization (SEO) is the most important long term investment for any business. This is true for both B2B and B2C businesses. The most effective way to drive visitors to your website at the lowest long term cost is to build your website’s organic search engine ranking. SEO is an effective tool for improving the volume and quality of traffic to your website. Visitors are more likely to click on free organic listings than on paid listings. Our SEO strategies apply only the best and most current practices that focus on great content development, content marketing, and sound link building efforts. Our SEO professionals have decades of combined experience and include the following credentials: Search Engine Workshop Certification, Google Adwords and Yahoo Certifications, PMP Certification, UNIX Certification, Computer Engineering degrees and MBA’s; acclaimed SEO speakers and bloggers, and certified speakers with PubCon and SMX Marketing Conferences. Our proprietary SEO strategies combined with advanced SEO analytics and reporting software gives us the tools to perform high quality enterprise level SEO services for medium sized and large businesses. We practice what we preach and we can get you the results that will transform your business.

Pay per click (PPC) advertising delivers targeted traffic and conversions and will yield results faster than organic search engine optimization. Successful PPC marketing programs offer incredible revenue and brand-building opportunities. However, without a thorough understanding of how PPC works, it is very easy to mismanage valuable advertising budgets. That’s where we come in! As an internationally recognized Search Engine Marketing agency, we have the team, technology, and skills to manage large budget PPC campaigns with thousands of keywords. We also utilize our own custom Clickable Technology Platform, a leading PPC management and reporting dashboard that has the capability and automation to monitor PPC campaigns in all search engines as well as social media websites. Our SEM team has been managing paid search since it’s inception and is driven solely by analytics and financial data. Our core focus is to expand our clients’ campaigns, drive quality traffic that will foster conversions and increase revenue, while decreasing the cost per acquisition.

Social media is one of the fastest growing online marketing initiatives. We begin by gaining a sound understanding of your industry, business goals, and target audience. We follow a very formal marketing process for each social media strategy which includes in depth discovery, market research, project planning, exceptional project management, training, consulting, and reporting. We also incorporate social media ads such as Facebook advertising into many marketing campaigns. As a top internet marketing agency we make social media recommendations that will be best for your business and offer the most engaging experience for your audience.

Our agency offers both traditional targeted online display advertising as well as behavioral retargeting. Through an intense discovery process, our team will determine the most optimal marketing mix for your online media plan. We will leverage ad network partnerships for planning the ideal media buys and negotiating the best possible pricing. Retargeting is another way that we can close the conversion loop and capitalize on the traffic gained from the overall marketing campaign.

Internet Marketing Inc. offers advanced proven tactics for online reputation management (ORM). As a proven online marketing agency, we specialize in aggressive strategies that include removing negative content from the search engines as well as content distribution, social media, and PR. We combine our sophisticated search engine optimization skills with our ORM tools such as social media, social bookmarking, video optimization, article submissions, and link building to decrease the visibility of potentially damaging content. Internet Marketing Inc. also works with our clients to create rebuttal pages, micro-sites, positive reviews, social media profiles, and blogs in order to increase the volume of positive content that con be optimized for great search results. Our agency can provide both offensive and defensive ORM strategies as well as preventive ORM that includes developing new pages and social media profiles combined with consulting on continued content development.

Online marketing with its promise of total measurement and complete transparency has grown at a fast clip over the years. With the numerous advertising channels available online and offline it makes attributing success to the correct campaigns very difficult. Most online marketers mistakenly attribute 100% of a sale or lead to the Last Clicked source. The main reason for this is that analytic solutions only provide last click analysis. 93% to 95% of marketing touchpoints are ignored when you only attribute success to the last click. That is why multi-attribution is required to properly source sales or leads. This all starts with IMI’s “Marketing Science” approach. Marketing Science is a concept derived from the thought leaders on IMI’s analytics team and defines how we approach integrated marketing. The concept starts with our team of analytics and marketing experts. We foster a culture of inspired marketing entrepreneurs that collaborate, innovate, and are constantly pushing the threshold of marketing intelligence.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s